The lineup of conferences is to focus on topics that are interconnected, serving as the three major themes for the profession: TrainingTrends and Discussion. These themes are the keys to success for businesses that are greatly focused on quality service, customer relationships and always staying up-to-date.

The most current topics of interest to the industry are on the agenda: neurocosmetics, anti-aging solutions, dermatology, semi-permanent make-up, aromatherapy, foot massage, and mindfulness for personal and professional wellness. There are also to be plenty of sessions with in-depth information specific to owners of beauty centers, with suggestions and instructions for managing a center in the best way possible. From the most effective communications and sales techniques to the latest devices to be installed in centers; from the opportunities offered by digital and social-media technologies to improving relationships with customers along with the best strategies for increasing profits in the business.

These talks will be moderated by the most important industry experts, leading companies known worldwide for the quality of their services, and opinion leaders willing to share their experiences in different areas.

The international round tables at Congresso will be held in English.

To discover more concerning the speakers you can find the complete information (in Italian) here.

12:30-13:30
TRENDS
MAKE-UP FORUM: TRENDS FROM EUROPE’S FASHION CAPITALS MILAN/PARIS/BERLIN

Round table discussion with: Fabio De Stefano/Milan, Angelik Iffennecker/Paris, Beni Durrer/Berlin.
Moderator: Daniela Fedi, Journalist of Il Giornale

daniela_fedi

DANIELA FEDI
Journalist
“Il Giornale”

de stefano

FABIO DI STEFANO
Make Up Artist

beni durrer

BENI DURRER
Make Up Artist

iffenecker

ANGÉLIK IFFENNECKER
Make Up Artist

16:30-18:00
TRAINING
INNOVATIONS IN DERMOPIGMENTATION AND UPDATE ON NEW REGULATIONS

Round table discussion curated by ATEC ITALIA with: Nataliya Yeremenko, Owner NY Masterclass Estonia; Melisa Ferriola, President of the Society of Permanent Cosmetics Professionals USA.

Moderator: Claudia Magnani, President of Atec Italia

magnani

CLAUDIA MAGNANI
President
ATEC Italia

yeremenko

NATALIYA YEREMENKO
Owner
NY Masterclass Estonia

feriola

MELISA FERRIOLA
President
Society of Permanent Cosmetics Professionals USA

THE SPEAKERS OF THE ROUND TABLES

de stefano

FABIO DI STEFANO
Make Up Artist

One of the top experts in the sector, with over twenty years of experience in cinema, television and fashion. After founding a make-up academy in Rome in the ’90s, Fabio began to work with some of the most important schools of make-up in Italy. His experience led to the creation of Show Make Up, a professional line of cosmetics that offers excellent quality and texture with a range of colors wide enough to meet the needs of the most demanding professionals, not to mention the extremely thrilling modern packaging for the end user.

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beni durrer

BENI DURRER
Make Up Artist

One of the most famous make-up artists in Germany with his own range of make-up. Swiss by birth, he decided to live in Berlin where he founded BENI DURRER and the BENI DURRER MAKE-UP SCHOOL in 2001.
The name behind the looks of several famous individuals, he’s a highly sought after make-up artist in both fashion and entertainment and has written on the topic, spoken at several conferences, and participated as a jury member in national and international make-up competitions.
After a period of training, Beni Durrer worked for Estée Lauder as a make-up artist. KaDeWe cosmetics brought him to Berlin for the first time, and he immediately fell in love with the lively metropolis. In the meantime he worked for Lancaster, Cartier, Elizabeth Arden, Helena Rubinstein and Jil Sander, and travelled all over the world as a trainer and make-up artist for Yves Saint Laurent. In 2001 he returned to Berlin and settled there.
After training to become a beautician, Beni Durrer opened a beauty salon a short walk away from the KaDeWe in Berlin. He founded his own beauty brand that same year. The BENI DURRER MAKE UP SCHOOL, one of the biggest make-up schools in Europe was founded shortly after that and offers extremely high-level courses for first class professionals.

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daniela_fedi

DANIELA FEDI
Journalist
“Il Giornale”

A journalist and an expert on fashion, lifestyle and society. Daniela Fedi has been covering fashion since 1980.
Hers is a historic name in the sector: she has always preferred writing to creating looks, though she did that as well in her early days with Panorama, 100 Cose and Linea Italiana.
Daniela often writes about health and beauty, as well as participating as a commentator on various TV shows.
In 1998 she was invited to join Il Giornale, where she continues to work to this day, writing as a fashion critic and an expert on lifestyle and society. She’s authored three books: “Alla corte di re moda”, a great success published by Salani in 2008; “Curvy, il lato glamour delle rotondità” published by Mondadori in 2011 and then by VandA ePublishing; and in 2018, “Donne 6.0, il lato forte di una certa età” for Cairo Editore with Lucia Serlenga. Her second book, which achieved significant success in 2015, inspired the creation of the “Curvyglam” designer collection by OVS. In 2016 the two authors teamed up to curate an exhibition: “Twelve Shoes, una per ogni ora del giorno”.
After Lucia Serlenga’s premature passing in September 2018, Daniela began to work on a major TV project. The topic: fashion.

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feriola

MELISA FERRIOLA
President
Society of Permanent Cosmetics Professionals USA

Melisa Ferriola has been part of the Society of Permanent Cosmetic Professionals (SPCP) for 13 years and has achieved lifetime membership status.
After 20 years in corporate banking, Melisa decided to make room for artistic expression and for her objective – to help women promote themselves better – by trying a different career path, so she studied to become a licensed beautician. From the moment she entered the world of permanent cosmetics, she exclusively used the manual method – helping the SPCP, presenting the advantages of this technique and serving thousands of satisfied customers in her private business. Eight years later, the association recognized her leadership skills and invited her to join the Board of Directors. Melisa is currently in her third year as SPCP president and has inaugurated interesting programs that focus on young people, training and international communications.

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iffenecker

ANGÉLIK IFFENNECKER
Make Up Artist

A make-up artist with 20 years of experience working for fashion shows (Dior, Chanel, Givenchy, Saint-Laurent), Angélik has also worked as a beauty expert alongside some of the world’s most talented photographers (Mondino, Jean-Paul Goude, Gilles Bensimon…). These days Angélik uses her skills for her own brand Le Sourcil by Angélik Iffennecker.
Her ambition: to offer a vast range of color palettes, so that every woman can find her own nuanced look, with customized tools that can match her eyelashes to her own line, density and color, achieving the perfect result.

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magnani

CLAUDIA MAGNANI
President
ATEC Italia

After obtaining a diploma in optics and aesthetics, Claudia chose to specialize in permanent make-up and created a new professional figure, the Beauty Personal Trainer. She owns her own beauty center in Cattolica “Claudia Magnani estetica e benessere”, which has a 30-year history. Claudia was the winner of the Esthetiworld 2015 award for innovation in aesthetics and has co-authored 2 books with Dr Andrea Paolorosso: “Belli a tutti i costi” and “Micropigmentazione estetico correttiva”. She has spoken at international conferences, taught in regional schools and lectured at the universities of Ferrara and Camerino. A founding partner and the president of ATEC (Association of Aesthetic and Corrective Tattooing), Claudia also served as the provincial president of CNA Rimini for 5 years. Her great passion is to make people aware of their own external and internal potential, which is why she developed a new professional figure, the Beauty Personal Trainer, a professional who can identify the right specialists for any given situation and coordinate their work to achieve optimal results, helping those who wish to improve their appearance rapidly achieve a new look.

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yeremenko

NATALIYA YEREMENKO
Owner
NY Masterclass Estonia

An artist, creator and innovator, and a global-level expert in permanent make-up with over 12 years of experience. The author of various permanent make-up techniques, Nataliya has spoken at conferences and events dedicated to the art of dermopigmentation in the United States, the Netherlands, Brazil, Great Britain, Russia, Italy, France, Israel, the Ukraine, Poland, Spain, Mexico, Vietnam, Colombia and many other countries. She’s served as a judge for various international competitions and is the founder and owner of the Esteticline studio and academy in Tallinn, Estonia.

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