PRESS RELEASE 2018
ESTHETIWORLD BY COSMOPROF RETURNS ONCE AGAIN TO MILAN
6th-8th October 2018, MiCo convention centre, Milan
The leading event dedicated to the beauty therapy profession and the nail and spa sectors is now in its eighth edition.
“Esthetiworld is one of the sector’s most eagerly awaited events,” says Enrico Zannini, the director of Cosmoprof. “It’s a convention which offers beauty therapists an exceptional approach to professional development. And every year the quality of its exhibition area goes from strength to strength.”
The ITALIAN CONGRESS OF APPLIED COSMETICS, the leading event of its kind in Italy for 39 years, offers an increasingly packed programme with a combination of theoretical knowledge and practical activities. The range of topics, designed to develop participants’ knowledge and hone their skills, aims to help the profession advance by encouraging professionals to build on their educational experience.
The NAIL world also has opportunities for discovering the latest techniques with leading experts.
European and international spas will be taking part in the fourth edition of SPA SYMPOSIUM, the convention dedicated to spa managers, spa professionals and staff from wellness areas in hotel chains. From architectural trends to the essential rules for managing a spa and its staff: high-profile speakers, all internationally renowned spa experts, will discuss the importance of staff, concept and a balanced management system. Case histories of spa success stories will be on the agenda too.
The JOB@SPA initiative will be back, the recruitment service designed to select staff and create new job opportunities. On Sunday 7th October spas and day spas will be able to meet beauty therapy professionals in a specially designated area.
The eagerly awaited ESTHETI-AWARDS are back: now in their fourth edition, these prizes are awarded to the most interesting and innovative products from exhibiting companies and affirm the value of research and creativity throughout the sector.
BEAUTY BAR BY ESTHETIWORLD, a joint venture with TERME SATURNIA, will be offering visitors free “flash” face and hand beauty treatments.
Cosmoprof’s charity project, BOUTIQUE POWERED BY COSMOPROF, will be at Esthetiworld for the first time. Four products created in partnership with companies exhibiting at Cosmopack, the network’s event dedicated to the manufacturing supply chain, can be bought by Esthetiworld visitors. All proceeds will go to AGEOP RICERCA ONLUS.
Another major innovation for the 2018 Esthetiworld edition is MAKE-UP FORUM. What distinguishes make-up in beauty centres from make-up in other channels? What strategies can beauty therapists adopt to maximise results in this sector? We will be listening to suggestions from companies and thoughts from beauty therapists. There will also be live demos by some of the top Italian make-up artists.
For visitors’ children, ESTHETIBIMBO will be offering a “baby parking” service. The area will be open to children aged three to nine, helping to make their parents’ visit to the fair stress-free.
These are just some of the reasons why Esthetiworld is an occasion not to be missed for professionals in the sector. We’ll see you at MiCo from October 6th to 8th.